Department of Psychology and Behavioural Sciences

Alejandra Zaragoza Scherman

Ph.D., Assistant Professor

Profile photoAlejandra Zaragoza Scherman, Ph.D.
Assistant Professor

Department of Psychology and Behavioural Sciences
Bartholins Allé 11, 1350, 434
8000, Aarhus C
Danmark
E-mail: alejandra@psy.au.dk
Phone: + 45 87 16 52 91

Nationality: Mexican and Danish

Education

• Ph.D. Fellow
Center on Autobiographical Memory Research (CON AMORE)
Department of Psychology and Behavioural Sciences, School of Business and Social Sciences
Aarhus University, Denmark
Graduated in August 2014

•M.A. in Psychology
Area: Applied Behavior Analysis
University of Manitoba, Canada
Graduated in October 2010

• B.Sc. in Psychology
University of Guadalajara, Mexico
Graduated in December 2004

Current Researh & Teaching Areas

Nostalgia Advertising and Autobiographical Memory
Cultural Life Scripts and Personal Life Stories Across Cultures
Emotional Memories

Past Research Areas

Applied Behaviour Analysis (ABA)
Austim Spectrum Disorders (ASD)
Early Intensive Behavioural Intervention (EIBI)
Personalized Systems of Instruction (PSI)

Grants, Scholarships, Fellowships, and Awards

2018              Gender Bias in Research - Denmark
2011-2014      Ph.D. Fellowship, Aarhus University - Denmark
2009-2010      Manitoba Graduate Scholarship (MGS) - Canada
2009-2010      The University of Manitoba Graduate Fellowship (UMGF) - Canada
2008-2009      Shannon L. Hamm Memorial Scholarship - Canada
2008-2009      International Graduate Student Entrance Scholarship (IGSES) - Canada
2008-2009      Psychology Alumni Faculty Scholarship - Canada
2008-2010      Psychology Department Fellowship Award - Canada
2004              Research Assistantship Program Awards - Mexico
2003              International Cooperation Program Awards (PAI) – Mexico & Spain
2002              CONACyT Research Thesis Scholarship - Mexico
2001              International Exchange Scholarship - Mexico & Canada

Work Experience

2021-Present Assistant Professor, Tenure Track

Center on Autobiographical Memory Research (CON AMORE)
Centre for Integrative Business Psychology (CIBP)
Department of Psychology and Behavioural Sciences
School of Business and Social Sciences
Aarhus University, Denmark

• conduct psychological research projects on nostalgia advertising and autobiographical memory

2018-Present Assistant Professor
2017-2018 Senior Researcher
2015-2017 Postdoctoral Fellow
2014-2015 Research Assistant

Center on Autobiographical Memory Research (CON AMORE)
Department of Psychology and Behavioural Sciences
School of Business and Social Sciences
Aarhus University, Denmark

• conducted psychological research projects on autobiographical memory across cultures

2009
ABA Tutor
Early Intensive Behavioural Intervention (EIBI)
St. Amant - Winnipeg, MB, Canada

• implemented behavioural programs for children with autism

2008-2009
Research/Teaching Assistant
Department of Psychology
Division of Extended Education
University of Manitoba - Winnipeg, MB, Canada

2002-2005
Research Assistant
Center on Behavioural Investigations and Studies (CEIC)
University of Guadalajara - Guadalajara, Jal., Mexico

2003
Research Assistant
Department of Education
University of Lleida - Lleida, Catalyna, Spain

• conducted research sessions and phone interviews with research participants
• analysed research data
• did literature searches and reviews
• graded papers

2006-2008
Instructor and Psychological Counsellor
High School Program and High School International Programs in Canada
Institute of Superior and Technological Studies of Monterrey (ITESM) - Guadalajara, Jal., Mexico
Mount Royal University - Calgary, AB, Canada
François-Xavier Garneau College - Quebec City, QB, Canada

• designed and taught classes to high school bicultural students
• evaluated and corrected assignments, exams, and essays
• provided tutorial sessions for students
• provided psychological and academic counselling to high school and university students

1999-2005
Instructor of English as a Second Language
University Program of Foreign Languages (PROULEX)
University of Guadalajara - Guadalajara, Jal., Mexico

• designed and taught English language courses to children, adolescents, and adults
• evaluated assignments, essays, and exams

Publications (Google Scholar: 415 citations; h-index:10)

Peer-reviewed articles

  1. Štěpánková, L., Kadlčíková, D., & Zaragoza Scherman, A. (2020). Czech and Slovak Life Scripts: The Rare Case of Two Countries that Used to Be One. Memory, 28(10), 1204-1218. https://doi.org/10.1080/09658211.2020.1828476
  2. Zaragoza Scherman, A., Salgado, S., Zhifang, S., & Berntsen, D. (2020). Younger adults report more distress and less well-being: A cross-cultural study of event centrality, depression, post-traumatic stress disorder and life satisfaction. Applied Cognitive Psychology, 34(5), 1180-1196. https://doi.org/10.1002/acp.3707
  3. Zaragoza Scherman, A. (2017). Depression, post-traumatic stress disorder, and life satisfaction in Greenlandic adults. Psyke & Logos, 38(1), 90-101. https://tidsskrift.dk/psyke/article/download/100080/149186/
  4. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2017). Life script events and autobiographical memories of important life story events in Mexico, Greenland, China, and Denmark. Journal of Applied Research in Memory and Cognition, 6, 60-73. https://doi.org/10.1016/j.jarmac.2016.11.007
  5. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2015). Event centrality of positive and negative autobiographical memories to identity and life story across cultures. Memory, 23(8), 1152-1171. https://doi.org/10.1080/09658211.2014.962997
  6. Zaragoza Scherman, A., Salgado Leyva, O. S., Shao, Z., & Berntsen, D. (2015). Life span distribution and content of positive and negative autobiographical memories across cultures. Psychology of Consciousness: Theory, Research, and Practice, 2(4), 475-489. https://doi.org/10.1037/cns0000070
  7. Zaragoza Scherman, A., Thomson, K., Boris, A., Dodson, L., Pear, J., & Martin, G. (2015). Online Training of Discrete‐Trials Teaching for Educating Children with Autism Spectrum Disorders: A Preliminary Study. Journal on Developmental Disabilities, 21(1), 23-34. http://oadd.org/wp-content/uploads/2016/12/41020_JoDD_21-1_v9f_22-33_Zaragoza_et_al.pdf
  8. Boris, A., Thomson, K., Murphy, C., Zaragoza Scherman, A., Dodson, L., Martin, G., Fazzio, D., & Yu, C. T. (2011). An evaluation of a self-instructional manual for conducting discrete-trials teaching with children with autism. Developmental Disabilities Bulletin.
  9. Ribes Iñesta, E., & Zaragoza Scherman, A. (2009). Efectos de las instrucciones y descripciones con y sin criterio en la adquisición y transferencia de una discriminación condicional de segundo orden. Acta Comportamentalia, 17(1), 61-95.
  10. Ribes-Iñesta, E., Rangel, N., Zaragoza Scherman, A., Magaña, C., Hernández, H., Ramírez, E., & Valdez, U. (2006). Effects of differential and shared consequences on choice between individual and social contingencies. European Journal of Behavior Analysis, 7(2), 41-56.
  11. Ribes Iñesta, E., Rangel, N., Magaña, C., López, A. G., & Zaragoza Scherman, A. (2005). Efecto del intercambio diferencial equitativo e inequitativo en la elección de contingencias sociales de altruismo parcial. Acta Comportamentalia, 13(2), 159-179.
  12. Ribes Iñesta, E., Rangel, N., Casillas, J. R., Alvarez, A., Gudiño, M., Zaragoza Scherman, A., & Hérnandez, H. (2003). Inequidad y asimetría de las consecuencias en la elección entre contingencias individuales y sociales. Revista Mexicana de Analisis de la Conducta, 29(2), 131-168.

Conference Papers

  1. Zaragoza Scherman, A. (2017). Testing the properties of the cultural life script across cultures. Paper presented at International Convention of Psychological Science (ICPS), Vienna, Austria. https://www.psychologicalscience.org/conventions/archive/2017-icps
  2. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2015). A cross-cultural study of the lifespan distributions of life script events and autobiographical memories of life story events. Paper presented at SARMAC XI, Victoria, BC, Canada.
  3. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2014). Centrality of event across cultures. Emotionally positive and negative events in Mexico, China, Greenland, and Denmark. Paper presented at 22nd IACCP International Congress, Reims, France. http://www.iaccp2014.com/
  4. Zaragoza Scherman, A., & Berntsen, D. (2013). Centrality of Event across Cultures. Emotionally positive and negative events in Mexico, China, Greenland, and Denmark. Paper presented at Social Perspectives in Autobiographical Memory - Memory and Imagination, Aarhus, Denmark.
  5. Zaragoza Scherman, A., & Berntsen, D. (2012). Cultural life scripts, personal life stories, and depression in a Mexican adult population. Paper presented at 7th Autobiographical Memory and Psychopathology Meeting, Aarhus, Denmark.

Conference Posters

  1. Zaragoza Scherman, A., Salgado, S., Zosh, J. M., Bluck, S., & Berntsen, D. (2022). Memories of childhood and adulthood play: Effects of recall on play attitudes and purchase intent. Poster session presented at Autobiographical Memory in Ageing and Dementia, Aarhus, Denmark.
  2. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2019). Younger Adults Report More Emotional Distress: A Cross-Cultural Study of Depression, PTSD, and Life Satisfaction. Poster session presented at International Convention of Psychological Science (ICPS) 2019, Paris, France.
  3. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2018). The Self and Other Selves in Autobiographical Memories of Important Life Events in Mexico, Greenland, China, Denmark and the United States. Poster session presented at Autobiographical Memory and the Self, Aarhus, Denmark. http://psy.au.dk/fileadmin/user_upload/AMAS-programme-2018-final.pdf
  4. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2016). Autobiographical memories of important life story events in Mexico, Greenland, China, and Denmark. Poster session presented at International Conference on Memory, Budapest, Hungary.
  5. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2016). Autobiographical memories of important life story events in Mexico, Greenland, China, and Denmark. Poster session presented at CON AMORE Conference: Travelling in time , Aarhus, Denmark.
  6. Zaragoza Scherman, A., Salgado, S., Berntsen, D., & Shao, Z. (2014). What happens when we compare the lifespan distributions of life script events and autobiographical memories of life story events? A cross-cultural study. Poster session presented at PhD Landsmødet 2014, Aarhus, Denmark.
  7. Zaragoza Scherman, A., & Berntsen, D. (2014). Centrality of Event across Cultures. Emotionally Positive and Negative Events in Mexico, China, Greenland, and Denmark.. Poster session presented at CFIN/MINDLab Retreat 2014, Sønderborg, Denmark.
  8. Zaragoza Scherman, A., Salgado, S., Shao, Z., & Berntsen, D. (2014). What happens when we compare the lifespan distributions of life script events and autobiographical memories of life story events? A cross-cultural study. Poster session presented at Comparative Perspectives on Autobiographical Memory, Aarhus, Denmark.
  9. Zaragoza Scherman, A., & Berntsen, D. (2013). How to be Mexican: Detailed Instructions & Demonstrations. Poster session presented at The Society for Applied Research in Memory and Cognition Conference, Rotterdam, Netherlands. http://www.sarmac.org/conference-archive/
  10. Zaragoza Scherman, A., & Berntsen, D. (2013). The Greenlandic Life Script and Life Stories. Poster session presented at Social Perspectives on Autobiographical Memory - Memory and Imagination, Aarhus, Denmark.
  11. Zaragoza Scherman, A., & Berntsen, D. (2012). Cultural life scripts, personal life stories, and depression in a Mexican adult population. Poster session presented at Clinical Perspectives on Autobiographical Memory, Aarhus, Denmark. http://psy.medarbejdere.au.dk/fileadmin/Medarbejdere/Psykologi/Nyheder/2012/Program_CPAM_2012.pdf
  12. Zaragoza Scherman, A., Thomson, K., Dodson, L., Boris, A., Pear, J., & Martin, G. (2011). Using Computer-Aided Personalized System of Instruction (CAPSI) to Teach Discrete-Trials Teaching (DTT) for Educating Children with Autism Spectrum Disorders (ASDs). Poster session presented at 37th Annual Convention, Denver, United States.

Languages

Fluent in Spanish and English
Intermediate in French and Danish

Academic Memberships

American Psychological Association (APA)
Society for the Teaching of Psychology (STP) APA, Division 2
Association for Psychological Science (APS)
Society for Applied Research in Memory and Cognition (SARMAC)

Peer-reviewing activities

Ad hoc Reviewer for:

- Memory
- Aging, Neuropsychology and Cognition
- American Journal of Psychology