Alejandra Zaragoza Scherman
Ph.D., Assistant Professor
Department of Psychology and Behavioural Sciences
Bartholins Allé 11
building 1350, 434
8000 Aarhus C
Denmark
Phone: +4587165291
Research areas
- Man and Cultures > Psychology > Psychology of memory Autobiographical Memory, Cultural Life Scripts, Personal Life Stories
- Man and Cultures > Psychology > Clinical psychology - children and young people Autism, Autism Spectrum Disorders (ASD), Applied Behavior Analysis (ABA), Early Intensive Behavioural Intervention (EIBI), Personalized Sytems of Instruction (PSI)
- Man and Cultures > Psychology > Development psychology Autism Spectrum Disorders (ASD)
Profile
Given name: Alejandra
Family name: Zaragoza Scherman
Alejandra Zaragoza Scherman is Assistant Professor at the Center on Autobiographical Memory Research (CON AMORE) and the Center on Integrative Business Psychology (CIBP) at the Department of Psychology and Behavioural Sciences, Aarhus University.
Education
I earned a Ph.D. in Psychology from Aarhus University (Denmark) in 2014, a M.A. in Psychology from the University of Manitoba (Canada) in 2010, and a B.Sc. in Psychology from the University of Guadalajara (Mexico), in 2005.
Research Interests
I am interested in investigating how nostalgia is evoked in advertising by cueing autobiographical memories about "the good old times". In my current research program, I investigate the cognitive mechanisms and autobiographical memory processes involved in nostalgia advertising. I am interested in how nostalgia is evoked in advertising by cueing autobiographical memories in order to influence consumer behaviour and decision making. Moreover, I examine how nostalgia can be harnessed to promote behavioural change and future positive behaviour in consumers, such as choosing sustainable products and healthy living and engaging in pro-social behaviour.
I have investigated how individuals remember their lives across the lifespan and in different age groups and cultures; in particular, I examined how individuals young and middle-aged adults from diverse cultures remember life story events and highly emotional autobiographical memories from different lifetime periods. In these cross-cultural studies, I examined the reminiscence bump, the cultural life script theory, centrality of event (i.e., how an event memory is cental to someone's life story and identity), psychological functioning and mental health.
Czech and Slovak Life Scripts: The Rare Case of Two Countries that Used to Be One
Štěpánková, L., Kadlčíková, D. & Zaragoza Scherman, A., Nov 2020, In: Memory. 28, 10, p. 1204-1218Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Younger adults report more distress and less well-being: A cross-cultural study of event centrality, depression, post-traumatic stress disorder and life satisfaction
Zaragoza Scherman, A., Salgado, S., Zhifang, S. & Berntsen, D., 1 Sept 2020, In: Applied Cognitive Psychology. 34, 5, p. 1180-1196Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
- Published
Depression, post-traumatic stress disorder, and life satisfaction in Greenlandic adults
Zaragoza Scherman, A., 2017, In: Psyke & Logos. 38, 1, p. 90-101 12 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Life script events and autobiographical memories of important life story events in Mexico, Greenland, China, and Denmark
Zaragoza Scherman, A., Salgado, S., Shao, Z. & Berntsen, D., 2017, In: Journal of Applied Research in Memory and Cognition. 6, p. 60-73 14 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Event centrality of positive and negative autobiographical memories to identity and life story across cultures
Zaragoza Scherman, A., Salgado, S., Shao, Z. & Berntsen, D., 2015, In: Memory. 23, 8, p. 1152-1171 20 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Life span distribution and content of positive and negative autobiographical memories across cultures
Zaragoza Scherman, A., Salgado Leyva, O. S., Shao, Z. & Berntsen, D., 2015, In: Psychology of Consciousness: Theory, Research, and Practice. 2, 4, p. 475-489 15 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Cultural life script theory and the reminiscence bump: A reanalysis of seven studies across cultures
Zaragoza Scherman, A., 2013, In: Nordic Psychology. 65, 2, p. 103-119 17 p.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Review › Research › peer-review
Cultural Influences on Autobiographical Memory
Activity: Other activity types › Other
Health Administrative Centre - Junior Researcher Association (Organisational unit)
Activity: Membership types › Member of research network
More Women in Research: A Call for Action
Activity: Participating in or organising an event types › Participation in or organisation of workshop, seminar or course
ID: 38251356