Department of Management

Society and Politics › Everyday Life (regulation and control) › Consumer behaviour

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  1. Andersen, Sophie Esmann

    Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Children and young people (Youth culture and consumption, Youth culture), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)

    • Sloth, Erik Kristian

      Consumer behaviour (Consumer insight, Consumption culture, Consumption studies / research, Consumption, society and market), Communication in organisations (Communication strategy), Corporate communication (Corporate Communications), Innovation (User-driven innovation), Other areas of marketing and strategy (Advertising, Corporate Branding, Tribal marketing), Strategy (Strategic planning)

      • Eskildsen, Jacob Kjær

        Consumer behaviour (Customer satisfaction), Administration and bureaucracy (Integrated reporting, Performance management, Valuation of intangible assets), Human Resource Management (Employee satisfaction), Performance (Integrated reporting, Performance management, Valuation of intangible assets)

        • Grunert, Klaus G

          Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation), Other areas of marketing and strategy

          • Jensen, Birger Boutrup

            Consumer behaviour, Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research)

            • Madsen, Henrik Sjøstedt

              Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumer culture, Consumer research), Advertising (Advertising), Market communication (Integrated Marketing Communication, Market communication), Other areas of marketing and strategy (Branding and brand management), Qualitative Methods (Discourse Analysis)

              • Thøgersen, John

                Consumer behaviour, Ecology (Organic food), Environmental labelling (Environmental labeling), Sustainability (Choice of transportation, Energy saving behavior, Recycling)