Society and Politics › Research Methods › Qualitative Methods

Banovic, Marija

Qualitative Methods, Consumer behaviour (Consumer acceptance of new foods, Consumer behaviour and food, Consumer marketing), Consumer preferences (Consumer choices, Consumer decision making), Consumers (Health and nutrition, Sustainability and consumption), Food security, Innovation (Co-creation, Market-oriented product development, User-driven product development), Other areas of marketing and strategy (Consumer insight), Quantitative Methods, Sensory science (Consumer acceptance of new foods), Sustainable agriculture