Department of Management

Society and Politics › Research Methods

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  1. Madsen, Henrik Sjøstedt

    Advertising (Advertising), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumer culture, Consumer research), Market communication (Integrated Marketing Communication, Market communication), Other areas of marketing and strategy (Branding and brand management), Qualitative Methods (Discourse Analysis)

    • Rittenhofer, Iris

      Culture and organisation, Ecology, Globalisation (Globalization and cross-cultural management, Globalization and market communication, What is globalization - and what is not), Intercultural communication (Intercultural communication), Interviews, Management theory, Media industry