Experience economy, Competence development, creativity and innovation, Entrepreneurship, Industrial marketing, Innovation, Innovation policy, Marketing and Strategy, Marketing theory, Modernity, Organisation and management theory, Philosophy of science, Research and Innovation in the Business Community
Experience economy (Communication and branding, Experience marketing), Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding), Other areas of marketing and strategy