Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)
Experience economy, Competence development, creativity and innovation, Entrepreneurship, Industrial marketing, Innovation, Innovation policy, Marketing and Strategy, Marketing theory, Modernity, Organisation and management theory, Philosophy of science, Research and Innovation in the Business Community
Experience economy (Communication and branding, Experience marketing), Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding), Other areas of marketing and strategy