Department of Management

Business and economics › Marketing and Strategy

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  1. Søndergaard, Helle Alsted

    Innovation (Innovation management, User-driven innovation), Other areas of marketing and strategy (Market-oriented product development)

    • Sloth, Erik Kristian

      Communication in organisations (Communication strategy), Consumer behaviour (Consumer insight, Consumption culture, Consumption studies / research, Consumption, society and market), Corporate communication (Corporate Communications), Innovation (User-driven innovation), Other areas of marketing and strategy (Advertising, Corporate Branding, Tribal marketing), Strategy (Strategic planning)

      • Rohrbeck, René

        Innovation (Corporate venturing, Technology foresight, Technology transfer), Organisation theory (microfoundations), Strategy (Corporate Foresight, Future Orientation, Strategic foresight)

        • Rittenhofer, Iris

          Culture and organisation, Ecology, Globalisation (Globalization and cross-cultural management, Globalization and market communication, What is globalization - and what is not), Intercultural communication (Intercultural communication), Interviews, Management theory, Media industry

          • Pop, Madalina

            Change processes, Organisation theory (Organizational behavior), Organizational development (Strategy), Strategy (Ecosystem strategizing, Inter-organisational Strategizing, Open strategy, Public sector innovation, Smart Cities, Strategy as Practice), Sustainability (Grand challenges)

            • Ormrod, Robert P.

              Citizen involvement (Polical strategy, Political marketing), Market economics (Crisis Management, Stakeholder Management)

              • Obel, Børge

                Management theory (Management), Organisation theory (Organization theory), Organizational development (Organization design), Strategy (Strategy), University pedagogics (University conditions)

                • Nielsen, Anne Ellerup

                  Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Experience economy (Communication and branding, Experience marketing), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding), Other areas of marketing and strategy

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