Department of Management

Business and economics › Marketing and Strategy

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  1. Andersen, Sophie Esmann

    Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)

    • Burcharth, Ana

      Entrepreneurship, Innovation, Strategy (Absorptive Capacity, Open innovation, Technology licensing, Technology strategy), Technology management (Interaction between technology and organizations)

      • Grunert, Klaus G

        Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation), Other areas of marketing and strategy

        • Holm, Anna B.

          Media industry (Media management, Newspaper industry), Strategy (Business model innovation, Business models, Business strategy), Work and workplaces (e-Selection, Employer branding, Recruitment, Retention, Selection, Staffing, Turnover, Web-based recruitment)

          • Jakobsen, Morten

            Administration and bureaucracy (Non-intentional, the behavioral aspects of using performance measurements, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, Use of performance memeasurements), Financial management (Financial management, Financial management in cooperation between companies, Transfer pricing), Human Resource Management (The behavioral aspects of the use of performance measurements, Use of performance measurements), International management (Management of work-relationships between businesses), Performance (Financial planning and control, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, The behavioral aspects of the use of performance measurements, Transfer prices, Using performance measurements), Supply chain management (Financial planning and control in cooperation between enterprises, Management of work-relationships between businesses)

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