Department of Management

Business and economics › Marketing and Strategy › Other areas of marketing and strategy

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  1. Andersen, Sophie Esmann

    Other areas of marketing and strategy (Brands and branding), Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Sustainability (Socially responsible consumers)

    • Grunert, Klaus G

      Other areas of marketing and strategy, Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation)

      • Jensen, Birger Boutrup

        Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research), Consumer behaviour

        • Johansen, Winni

          Other areas of marketing and strategy (Experience marketing, Experiences as a business strategy), Change communication (Change communication, Management and change communication, Recruitment communication), Crisis communication (Crisis communication and crisis management), Culture and organisation (Organizational culture and internal communication), Management communication (Communication management), Market communication (Corporate branding and reputation management, Market communication)

          • Madsen, Erik Kloppenborg

            Other areas of marketing and strategy (Behavioral regulation, Business ethics, Marketing and sustainability), Corporate social responsibility (Business ethics, Business ethics and corporate social responsibility (CSR)), Sustainability (Marketing and sustainability)

            • Nielsen, Anne Ellerup

              Other areas of marketing and strategy, Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Experience economy (Communication and branding, Experience marketing), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding)

              • Søndergaard, Helle Alsted

                Other areas of marketing and strategy (Market-oriented product development), Innovation (Innovation management, User-driven innovation)