Department of Management

Business and economics › Marketing and Strategy › Other areas of marketing and strategy

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  1. Aggerholm, Helle Kryger

    Other areas of marketing and strategy, Change communication (Change communication), Change communication (Change communication), Corporate performance (Growth), Internal communication (Employer branding, Internal communication), Management communication (Leadership communication), Work and workplaces (Dismissal communication)

    • Andersen, Sophie Esmann

      Other areas of marketing and strategy (Brands and branding), Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Sustainability (Socially responsible consumers)

      • Sloth, Erik Kristian

        Other areas of marketing and strategy (Advertising, Corporate Branding, Tribal marketing), Communication in organisations (Communication strategy), Consumer behaviour (Consumer insight, Consumption culture, Consumption studies / research, Consumption, society and market), Corporate communication (Corporate Communications), Innovation (User-driven innovation), Strategy (Strategic planning)

        • Grunert, Klaus G

          Other areas of marketing and strategy, Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation)

          • Jensen, Birger Boutrup

            Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research), Consumer behaviour

            • Johansen, Winni

              Other areas of marketing and strategy (Experience marketing, Experiences as a business strategy), Change communication (Change communication, Management and change communication, Recruitment communication), Crisis communication (Crisis communication and crisis management), Culture and organisation (Organizational culture and internal communication), Internal communication (Organizational culture and internal communication), Management communication (Communication management), Market communication (Corporate branding and reputation management, Market communication)

              • Madsen, Erik Kloppenborg

                Other areas of marketing and strategy (Behavioral regulation, Business ethics, Marketing and sustainability), Corporate social responsibility (Business ethics, Business ethics and corporate social responsibility (CSR)), Sustainability (Marketing and sustainability)

                • Madsen, Henrik Sjøstedt

                  Other areas of marketing and strategy (Branding and brand management), Advertising (Advertising), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumer culture, Consumer research), Market communication (Integrated Marketing Communication, Market communication), Qualitative Methods (Discourse Analysis)

                  • Nielsen, Anne Ellerup

                    Other areas of marketing and strategy, Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Experience economy (Communication and branding, Experience marketing), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding)

                    • Søndergaard, Helle Alsted

                      Other areas of marketing and strategy (Market-oriented product development), Innovation (Innovation management, User-driven innovation)