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Business and economics › Marketing and Strategy
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Andersen, Sophie Esmann
Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)
Banovic, Marija
Consumer behaviour (Consumer acceptance of new foods, Consumer behaviour and food, Consumer marketing), Consumer preferences (Consumer choices, Consumer decision making), Consumers (Health and nutrition, Sustainability and consumption), Food security, Innovation (Co-creation, Market-oriented product development, User-driven product development), Other areas of marketing and strategy (Consumer insight), Qualitative Methods, Quantitative Methods, Sensory science (Consumer acceptance of new foods), Sustainable agriculture
Blenker, Per
Marketing and Strategy, Competence development, creativity and innovation, Entrepreneurship, Experience economy, Industrial marketing, Innovation, Innovation policy, Marketing theory, Modernity, Organisation and management theory, Philosophy of science, Research and Innovation in the Business Community
Burcharth, Ana
Entrepreneurship, Innovation, Strategy (Absorptive Capacity, Open innovation, Technology licensing, Technology strategy), Technology management (Interaction between technology and organizations)
Grunert, Klaus G
Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation), Other areas of marketing and strategy
Holm, Anna B.
Media industry (Media management, Newspaper industry), Strategy (Business model innovation, Business models, Business strategy), Work and workplaces (e-Selection, Employer branding, Recruitment, Retention, Selection, Staffing, Turnover, Web-based recruitment)
Jakobsen, Morten
Administration and bureaucracy (Non-intentional, the behavioral aspects of using performance measurements, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, Use of performance memeasurements), Financial management (Financial management, Financial management in cooperation between companies, Transfer pricing), Human Resource Management (The behavioral aspects of the use of performance measurements, Use of performance measurements), International management (Management of work-relationships between businesses), Performance (Financial planning and control, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, The behavioral aspects of the use of performance measurements, Transfer prices, Using performance measurements), Supply chain management (Financial planning and control in cooperation between enterprises, Management of work-relationships between businesses)
Jensen, Birger Boutrup
Consumer behaviour, Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research)
Johansen, Winni
Change communication (Change communication, Management and change communication, Recruitment communication), Crisis communication (Crisis communication and crisis management), Culture and organisation (Organizational culture and internal communication), Management communication (Communication management), Market communication (Corporate branding and reputation management, Market communication), Other areas of marketing and strategy (Experience marketing, Experiences as a business strategy)
Kjeldsen, John Ibsen
Corporate governance (Business development), Entrepreneurship (Entrepreneurship education, The entrepreneurial university), Industrial marketing (Management and purchasing), Intrapreneurship (Business development, Intrapreneurship), Teaching (Entrepreneurship education), Women employment (Women entrepreneurs)
Kleindienst, Ingo
Change processes, Corporate governance (CEO and Top Management Team,, CEO Succession), International management (Distance Research, Global Strategy,, Internationalization Process,), Psychology of Work and Organisations (CEO Perception, Managerial Psychology,), Strategy (Business Models, Corporate Strategy,, Mergers & Acquisitions,, Performance,)
Larsen, Erik Reimer
Economic energy research (Electricity markets, Electricity regulation), Operations management (Behavioural operations management), Organisation theory, Strategy
Madsen, Erik Kloppenborg
Corporate social responsibility (Business ethics, Business ethics and corporate social responsibility (CSR)), Other areas of marketing and strategy (Behavioral regulation, Business ethics, Marketing and sustainability), Sustainability (Marketing and sustainability)
Nielsen, Anne Ellerup
Communication in organisations, Corporate social responsibility (Branding and CSR, Corporate Social Responsibility, Corporate social responsibility (CSR), CSR in small and middle-sized companies, CSR reporting, SCR), Experience economy (Communication and branding, Experience marketing), Internal and external communication (Business communication, Communication planning, CSR communication), Management communication (Leadership communication, Management coaching - coaching as a management tool), Market communication (communication and branding), Other areas of marketing and strategy
Obel, Børge
Management theory (Management), Organisation theory (Organization theory), Organizational development (Organization design), Strategy (Strategy), University pedagogics (University conditions)
Søndergaard, Helle Alsted
Innovation (Innovation management, User-driven innovation), Other areas of marketing and strategy (Market-oriented product development)