Department of Management

Business and economics › Marketing and Strategy

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  1. Grunert, Klaus G

    Consumer behaviour (Consumer acceptance of new foods, Consumer attitudes, Consumer decision making, Forbrugeradfærd og fødevarer, Lifestyle and segmentation), Health (Food and Health), Innovation (Innovation, Market-oriented product development, User-driven innovation), Other areas of marketing and strategy

    • Burcharth, Ana

      Entrepreneurship, Innovation, Strategy (Absorptive Capacity, Open innovation, Technology licensing, Technology strategy), Technology management (Interaction between technology and organizations)

      • Andersen, Sophie Esmann

        Children and young people (Youth culture and consumption, Youth culture), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumption, Creative, qualitative methods, CSR and consumer behavior), Corporate social responsibility (CSR and brand management), Experience economy (Branding and brand management, Creative, qualitative methods, CSR and brand management, Market communication, Socially responsible consumers, Youth culture and consumption), Human Resource Management (Employer branding), Market communication (Market communication), Other areas of marketing and strategy (Brands and branding), Sustainability (Socially responsible consumers)

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