Department of Management

Business and economics › Marketing and Strategy

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  1. Madsen, Henrik Sjøstedt

    Advertising (Advertising), Consumer behaviour (Consumer behavior, consumer identities and consumption communities, Consumer culture, Consumer research), Market communication (Integrated Marketing Communication, Market communication), Other areas of marketing and strategy (Branding and brand management), Qualitative Methods (Discourse Analysis)

    • Larsen, Erik Reimer

      Economic energy research (Electricity markets, Electricity regulation), Operations management (Behavioural operations management), Organisation theory, Strategy

      • Kleindienst, Ingo

        Change processes, Corporate governance (CEO and Top Management Team,, CEO Succession), International management (Distance Research, Global Strategy,, Internationalization Process,), Psychology of Work and Organisations (CEO Perception, Managerial Psychology,), Strategy (Business Models, Corporate Strategy,, Mergers & Acquisitions,, Performance,)

        • Kjeldsen, John Ibsen

          Corporate governance (Business development), Entrepreneurship (Entrepreneurship education, The entrepreneurial university), Industrial marketing (Management and purchasing), Intrapreneurship (Business development, Intrapreneurship), Teaching (Entrepreneurship education), Women employment (Women entrepreneurs)

          • Johansen, Winni

            Change communication (Change communication, Management and change communication, Recruitment communication), Crisis communication (Crisis communication and crisis management), Culture and organisation (Organizational culture and internal communication), Management communication (Communication management), Market communication (Corporate branding and reputation management, Market communication), Other areas of marketing and strategy (Experience marketing, Experiences as a business strategy)

            • Jensen, Birger Boutrup

              Consumer behaviour, Other areas of marketing and strategy (Consumer price knowledge before, during and after the purchase of groceries, Consumer research)

              • Jakobsen, Morten

                Administration and bureaucracy (Non-intentional, the behavioral aspects of using performance measurements, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, Use of performance memeasurements), Financial management (Financial management, Financial management in cooperation between companies, Transfer pricing), Human Resource Management (The behavioral aspects of the use of performance measurements, Use of performance measurements), International management (Management of work-relationships between businesses), Performance (Financial planning and control, Performance measurement in general - financial and non financial performance, Specific performance measurement technologies, eg. balanced scorecard, knowledge accounts, budgets, activity based costing, The behavioral aspects of the use of performance measurements, Transfer prices, Using performance measurements), Supply chain management (Financial planning and control in cooperation between enterprises, Management of work-relationships between businesses)

                • Holm, Anna B.

                  Media industry (Media management, Newspaper industry), Strategy (Business model innovation, Business models, Business strategy), Work and workplaces (e-Selection, Employer branding, Recruitment, Retention, Selection, Staffing, Turnover, Web-based recruitment)