Multimediality/cross-mediality, Entertainment, Ethnography, Everyday life, Experience economy, Interaction design, Media theory and criticism, Participant observation, Popular culture, Qualitative methods, Reception analysis/reception research, Reception analysis/reception research, Theories on use and interaction
Multimediality/cross-mediality (Adaptation , Transmedia storytelling, Transmedia worldbuilding), Books as a medium (including digital literature) (Bog-objekter, Bogens materialitet, Boghistorie, Publishing studies), Childrens literature, Digital aesthetics, Digital literature, narration/storytelling, hypertext, net literature, Literary institutions (Kulturkritik, Publishing studies), Text theory and analysis, The literary market (Book History, Publishing studies), Virtual reality, augmented reality, interactive space