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Business and economics › Marketing and Strategy

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  1. Skou, Anita Krogsøe

    Consumer behaviour (Behavioral design, User-driven innovation), IT and business (Digital Transformartion, Digitalization, Technology Management), Mobile systems and interfaces (Usability, UX), Strategy (Business development, Business Model Innovation)

    • Pop, Madalina

      Change processes, Organisation theory (Organizational behavior), Organizational development (Strategy), Strategy (Ecosystem strategizing, Inter-organisational Strategizing, Open strategy, Public sector innovation, Smart Cities, Strategy as Practice), Sustainability (Grand challenges)

      • Peronard, Jean-Paul de Cros

        Innovation (Circular economy, Communication, Interorganizational networks, Servicenetwork, Sustainability and consumption), Marketing theory (Consumer behavior, Globalization, International marketing, Services), Theories on use and interaction (Design, Interaction, Welfare robots)

        • Pacheco, Diego

          Design processes (Design Science Research), Innovation and IT, Operations management (Industry 4.0), Production economics, Service management (Servitisation), Supply chain management, Sustainability (Circular economy, Sustainable business development), Technology management