Department of Business Development and Technology

Business and economics › Marketing and Strategy

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  1. Peronard, Jean-Paul de Cros

    Innovation (Circular economy, Creativity, Interorganizational networks, Service network), Marketing theory (Consumer behavior, Globalization, International marketing, Services), Theories on use and interaction (Design, Interaction, Welfare robots)

    • Pop, Madalina

      Change processes, Organisation theory (Organizational behavior), Organizational development (Strategy), Strategy (Ecosystem strategizing, Inter-organisational Strategizing, Open strategy, Public sector innovation, Smart Cities, Strategy as Practice), Sustainability (Grand challenges)