A million people are pretending to be ants on Facebook

Description

A silly but also super interetsing phenomenon sprouted on Facebook, perhaps not coincidentally during COVID-19 lockdown: People playing and pretending in huge groups. In one, they are ants. In a nother they work in an office. In a third one, they pretend to be millenials. Covered by NBC.com, The Guardian (blog), and many otehr places with my inputs form a media psychology standpoint... and featuring me on NBC's Tik Tok channel of all places. 

The concept is simple: Members of the ant group post photos and videos about being ants. They live to serve their fictional queen and find her food, such as crumbles, candy and ice cream. Members write comments like "LIFT," "MUNCH" and "LINK" as they pretend to be ants.

In one post, a group member shared a photo of pink ice cream with ants crawling on top of it. The poster asked other members to "munch" with them and take some of the frosty treat to the queen. More than 18,000 Facebook users responded to the post while pretending to be ants, writing comments like "NOM," "SLURP" and "LIFT.TO.THE.QUEEN."