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Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values

Activity: Talk or presentation typesLecture and oral contribution

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Mona Agerholm Andersen - Lecturer

In response to the growing interest in the field of organizational identification and the analysis of employee attachment in organizations, this paper presents a multidimensional reception model for analyzing the level of employee identification with corporate value statements. The identification model extends a multidimensional model for media reception originally proposed by Schrøder in the field of media reception studies. The proposed model combines the reception dimensions Comprehension, Discrimination, Implementation, Motivation, and Position. This model allows the analysis of the complexity, nuances and diversities of employee identification with corporate texts in organizations. In addition to this, the model may help to uncover the positive and negative factors that influence the identification level.
Emneord: Employee identification
8 Apr 2010

Event (Conference)

TitleQualitative Research in Organizations and Management Conference
Country/TerritoryUnited States


  • Employee identification

ID: 235770