Aarhus University Seal / Aarhus Universitets segl

Improving Consumer Education - Changing Thinking and Acting

Activity: Talk or presentation typesLecture and oral contribution

See relations at Aarhus University

Jette Benn - Lecturer

  • Department of Curriculum Research


A developmental study in the school within home economics for two years, 1998-2000, has been followed up by two textbooks for home economics grades 4-7 and for grades 8-10 based on the work and upon educational theories 2000-2002. These textbooks implement an understanding of the learner as active participant in everyday life. The aim of the education as featured in the textbooks is ‘Bildung'[1] understood in the sense of acquiring everyday life skill competencies. These competencies within home economics and consumer education are encircled as understanding of coherence, competencies for everyday life, responsibility, and carefulness opposite to a more traditional understanding of competencies within home economics.

The work present a discussion of aim, goals, content, and action forms within home economics based on general concepts from educational theories and offer a new way of dealing with home economics, and consumer education starting with the choices the students have to take, reason and discuss according to time, conditions and context. This asks for responsible choices in an irresponsible world must be set at the agenda and consumption seen both as a way to act ethical and aesthetical, social and personal. These considerations have been part of the textbook background and basic construction. The presentation will focus on dilemmas and dialectics from an educational perspective and try to point at constructive ways to work in home economics and consumer education.


Key words: Home economics and consumer education in a ‘Bildung' concept, conditions, context, and choices within contemporary society


[1] The German term Bildung is used as it indicates a more comprehensive view of the aim of education, and now used in English pedagogical literature as such.

27 Jun 2007

Event (Conference)

TitleImproving Consumer skills - improving consumer choice

ID: 32202466