How can we attract and include the mature segment?

Activity: Presentations, memberships, employment, ownership and other activities › Lecture and oral contribution

Description

The presentation discussed the characteristics of greynaissance and the silver segment's lifestyle and identity. It also delivered suggestions on how to reach the mature crowd based on academic research and social listening.
The workshop took place at Gorissen and Federspiel, Axel Torv 2, 1609 Copenhagen and included a selection of the major Danish/international companies from banking, finance, construction, insurance and consultancy.
Period31 Mar 2022
Held atAbove & Beyond, Denmark
Degree of RecognitionInternational

Keywords

  • greynaissance
  • mature segment
  • marketing
  • identity
  • social media
  • life style
  • branding