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Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon - a Study of both Top Management's View and Employee Perceptions of the Values.

Activity: Talk or presentation typesLecture and oral contribution

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Mona Agerholm Andersen - Lecturer

  • Department of Language and Business Communication
This paper presents the findings of a holistic study of the communication processes during a corporate value implementation within the Danish windmill company NEG Micon. This implies firstly a study of the different processes of management's formulation, construction and communication of the value statement and secondly, how the employees receive the values. The paper illuminates the potential problems that may occur during such a process and offer recommendations for future value implementation efforts in organisations.
Emneord: Values
7 Jun 2008

Event (Conference)

TitleConference on Corporate Communication 2008
Country/TerritoryUnited Kingdom


  • Values

ID: 42273