Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon - a Study of both Top Management's View and Employee Perceptions of the Values.

    Activity: Presentations, memberships, ownership and other activities › Lecture and oral contribution

    Description

    This paper presents the findings of a holistic study of the communication processes during a corporate value implementation within the Danish windmill company NEG Micon. This implies firstly a study of the different processes of management's formulation, construction and communication of the value statement and secondly, how the employees receive the values. The paper illuminates the potential problems that may occur during such a process and offer recommendations for future value implementation efforts in organisations.
    Emneord: Values
    Period7 Jun 2008
    Event titleConference on Corporate Communication 2008
    Event typeConference
    OrganiserCorporate Communication International
    LocationWroxton, United KingdomShow on map

    Keywords

    • Values