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Centre for Texts, Cultures and Creative Industries: Transnational Audiences

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Pia Majbritt Jensen - Organizer

This symposium will explore the concept of the transnational media audience from a number of different perspectives. Indeed, the term 'transnational media audiences' is itself deliberately ambiguous in that it implies both the experience of media audiences who are themselves transnational by virtue of their own migratory patterns, as well as the audience experience of media flows that travel transnationally in the global economy.

To further complicate the issue, central to the concept of the transnational is the notion of the nation which clearly still has a significant role to play in the audience experience. As Adrian Athique notes, the official production and circulation of media content as an economic activity continues to operate within a system of exchange where national governments will subsidize, censor and/or tax the production, distribution and exhibition of media products (2016). Most critically, he argues that the transnational is an everyday presence, a full spectrum of imaginative relationships that extends from the personal scale of long-distance intimacies to the large-scale footprints of various media civilizations.

Understanding transnational media audiences requires researchers to come to terms with the local, the national and the global dimensions that structure how audiences in many different configurations and settings experience the 'here' and 'there' being established through diverse media flows. Whether it be bilateral exchanges, such the reception of Danish Drama in Australia and the reception of Australian drama in Denmark, or many-to-many exchanges where interactive media provide the terrain for multi-lateral debates on politics, popular culture and other forms of celebrity drama. Amidst the rapid-cross fire of inter-cultural exchanges a wealth of meanings are lost, created and remade.

Jointly hosted by the Centre for Texts, Culture and Creative Industries (CTC) within the Faculty of Law, Humanities and the Arts and by The Carlsberg Foundation.
6 May 2016


WorkshopCentre for Texts, Cultures and Creative Industries: Transnational Audiences
LocationUniversity of Wollongong

ID: 107805186