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Advergaming - games as communication

Activity: Talk or presentation typesLecture and oral contribution

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Christian Ulrik Andersen - Lecturer

  • Department of Information and Media Studies
  • Center for Digital Urban Living
  • Digital Aesthetics Research Centre
Emneord: computer games, advertising, marketing, advergaming
16 Sep 2008

Event (Conference)

Title<strong>Digital Oplevelsesorienteret Markedsføring - Cross media &amp; gaming som unikke markedsføringsstrategier</strong>
Date16/09/200816/09/2008
CityKøbenhavn
Country/TerritoryDenmark

    Keywords

  • computer games, advertising, marketing, advergaming

ID: 15417234