Power between Virtual Team Members: Balancing between Product or Process Know-How and Local Market Insight

Activity: Talk or presentation typesLecture and oral contribution

See relations at Aarhus University

Birthe Mousten - Lecturer

  • Department of Language and Business Communication
Power in global cooperation between virtual team members with different professional backgrounds is an issue of major importance. Data from such cooperation has been collected for a number of years from projects in several universities in Europe and the USA involving students of science and tech writing on the one hand and students of tech writing and translation on the other hand. In corporate environments, however, the question of power in interaction between work groups with different educational backgrounds has not been researched or discussed sufficiently in-depth in connection with cross-border, cross-linguistic text transfer. Questions of power will often surface in relation to questions of text adaptation in connection with technical writing where translation is involved. Who has the upper hand? The person in the sender culture with maximum know-how of the product? Or the person in the receiver culture with maximum understanding of the culture and insight in the local environment in which the product is going to be implemented and function? From the empirical material, examples will show the diversity of the problems as well as different paths to solutions. Moreover, the complexity will be illustrated by the differently defined approaches by different product marketers to local influence. The solutions chosen and their frequencies will emerge from the examples and will point towards possible mediation strategies in the virtual team, which in turn will point towards different competence contributions and power distributions in the virtual teams.
Emneord: power communication
20 Aug 2009

Event (Conference)

TitleCPTSC 2009 Annual Meeting


  • power communication

ID: 227782