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  ".... the same managerial imaginativeness and audacity that made them great": Disclosing marketing's myopic reading of "Marketing Myopia"

Activity: Talk or presentation typesLecture and oral contribution

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Per Blenker - Invited speaker

  • School of Economics and Management
9 Jan 200811 Jan 2008

Event (Conference)

TitleAnnual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing
Country/TerritoryUnited Kingdom

ID: 10700921