WHO to trust? An examination of public health Twitter communication

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review


When reading another’s non-fictional text, the reader’s stance on whether to trust the text involves considerations such as the perceived trustworthiness of the content of the text, the author and the medium. This chapter focuses on Twitter which exemplifies the current crisis in communicative trust (Mendoza et al., 2010), but like other social networking sites may also make trust communities possible (Wu, 2015). It explores how the World Health Organization (WHO) has discursively constructed trustworthiness in tweets relating to the COVID-19 pandemic. The findings are discussed in relation to WHO’s expressed understanding of trust as a leading public health authority where “trust is the currency for communicating health risks” (WHO, 2020), theories of trust, mistrust and trustworthiness, and the scope for and challenges to trust in Twitter communication.
TitelTrust in the Text
StatusAfsendt - 2021


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