When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

4 Citationer (Scopus)

Originalsprog	Engelsk
Titel	Creativity in the Digital Age : Springer Series on Cultural Computing
Redaktører	Nelson Zagalo, Pedro Branco
Forlag	Springer
Publikationsdato	2015
Sider	159-170
Artikelnummer	DOI 10.1007/978-1-4471-6681-8_9
Kapitel	Chapter 9
Status	Udgivet - 2015

Citationsformater

@inbook{7e4ab1848a8345e1bfeba8fa4b95276e,

title = "When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans",

author = "Vlada Botoric",

year = "2015",

language = "English",

pages = "159--170",

editor = "Nelson Zagalo and Pedro Branco",

booktitle = "Creativity in the Digital Age",

publisher = "Springer",

address = "Netherlands",

}

When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans. / Botoric, Vlada.
Creativity in the Digital Age: Springer Series on Cultural Computing. red. / Nelson Zagalo; Pedro Branco. Springer, 2015. s. 159-170 DOI 10.1007/978-1-4471-6681-8_9.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review