Wer kommuniziert eigentlich Digitalisierung?: Für zivile Innovationen braucht es neue Kompetenzprofile in der Kommunikation

Christoph Raetzsch

doi:10.1007/978-3-658-35471-8_5

Wer kommuniziert eigentlich Digitalisierung? Für zivile Innovationen braucht es neue Kompetenzprofile in der Kommunikation

Christoph Raetzsch

Institut for Kommunikation og Kultur - Medievidenskab

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning

Abstract

The article argues for a new competence profile at the interface of strategic and journalistic communication, which aims to protect the common good and enable participation in digitization processes. Digitization as a cross-sectional task that has so far been communicated with significantly different expectations and resources by journalism, public administrations and companies in Germany. These expectations are reflected on and analyzed using the examples of the Online Access Act (OZG) and municipal initiatives in the field of smart cities / smart regions. In order to meet the demands of digitization as a civil innovation beyond purely technical problems, a competence profile is therefore advocated that is characterized in teaching and practice by a convergence of strategic and journalistic communication through design and techno-sociological approaches.

Bidragets oversatte titel	Who communicates digitization? New competence profiles are needed in communication for civic innovation
Originalsprog	Tysk
Titel	Journalismus und Unternehmenskommunikation : Zwischen Konvergenz und Konkurrenz
Udgivelsessted	Wiesbaden
Forlag	Springer
Publikationsdato	2022
Sider	89–105
ISBN (Trykt)	978-3-658-35470-1
ISBN (Elektronisk)	978-3-658-35471-8
DOI	https://doi.org/10.1007/978-3-658-35471-8_5
Status	Udgivet - 2022

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10.1007/978-3-658-35471-8_5

Citationsformater

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AB - The article argues for a new competence profile at the interface of strategic and journalistic communication, which aims to protect the common good and enable participation in digitization processes. Digitization as a cross-sectional task that has so far been communicated with significantly different expectations and resources by journalism, public administrations and companies in Germany. These expectations are reflected on and analyzed using the examples of the Online Access Act (OZG) and municipal initiatives in the field of smart cities / smart regions. In order to meet the demands of digitization as a civil innovation beyond purely technical problems, a competence profile is therefore advocated that is characterized in teaching and practice by a convergence of strategic and journalistic communication through design and techno-sociological approaches.

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Wer kommuniziert eigentlich Digitalisierung? Für zivile Innovationen braucht es neue Kompetenzprofile in der Kommunikation

Abstract

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