We tasted a genetically modified cheese - and we like it!

Tino Bech-Larsen; Klaus G. Grunert; Joachim Scholderer

We tasted a genetically modified cheese - and we like it!

Bidragets oversatte titel: We tasted a genetically modified cheese - and we like it

Tino Bech-Larsen, Klaus G. Grunert, Joachim Scholderer

Marketing and Sustainability

Publikation: Konferencebidrag › Paper › Forskning

Abstract

This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

Bidragets oversatte titel	We tasted a genetically modified cheese - and we like it
Originalsprog	Engelsk
Publikationsdato	2002
Status	Udgivet - 2002
Begivenhed	Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment - Hong Kong, Kina Varighed: 22 maj 2002 → 24 maj 2002

Konference

Konference	Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment
Land/Område	Kina
By	Hong Kong
Periode	22/05/2002 → 24/05/2002

Emneord

MAPP
Genmodifikation
Genmodificerede fødevarer
Ost

Citationsformater

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keywords = "MAPP, Genmodifikation, Genmodificerede f{\o}devarer, Ost, MAPP, Consumer preferences, Cheese, Functional foods, Genetic modification",

author = "Tino Bech-Larsen and Grunert, {Klaus G.} and Joachim Scholderer",

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T1 - We tasted a genetically modified cheese - and we like it!

AU - Bech-Larsen, Tino

AU - Grunert, Klaus G.

AU - Scholderer, Joachim

PY - 2002

Y1 - 2002

N2 - This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

AB - This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

KW - MAPP

KW - Genmodifikation

KW - Genmodificerede fødevarer

KW - Ost

KW - MAPP

KW - Consumer preferences

KW - Cheese

KW - Functional foods

KW - Genetic modification

M3 - Paper

T2 - Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment

Y2 - 22 May 2002 through 24 May 2002

ER -

We tasted a genetically modified cheese - and we like it!

Abstract

Konference

Emneord

Fingeraftryk

Citationsformater