Institut for Forretningsudvikling og Teknologi

Transformative versus conservative automotive innovation styles: Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e

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Transformative versus conservative automotive innovation styles : Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e. / Sovacool, Benjamin K.; Rogge, Jan Christoph; Saleta, Claudio; Masterson-Cox, Edward.

I: Environmental Innovation and Societal Transitions, Bind 33, 2019, s. 45-60.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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Sovacool, Benjamin K. ; Rogge, Jan Christoph ; Saleta, Claudio ; Masterson-Cox, Edward. / Transformative versus conservative automotive innovation styles : Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e. I: Environmental Innovation and Societal Transitions. 2019 ; Bind 33. s. 45-60.

Bibtex

@article{4679793e804e4517a85cbe1170bf345a,
title = "Transformative versus conservative automotive innovation styles: Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e",
abstract = "The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.",
keywords = "BMW i3, Electric mobility, Fiat 500e, Original equipment manufacturers (OEMs), Technological innovation systems (TIS)",
author = "Sovacool, {Benjamin K.} and Rogge, {Jan Christoph} and Claudio Saleta and Edward Masterson-Cox",
year = "2019",
doi = "10.1016/j.eist.2019.02.004",
language = "English",
volume = "33",
pages = "45--60",
journal = "Environmental Innovation and Societal Transitions",
issn = "2210-4224",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Transformative versus conservative automotive innovation styles

T2 - Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e

AU - Sovacool, Benjamin K.

AU - Rogge, Jan Christoph

AU - Saleta, Claudio

AU - Masterson-Cox, Edward

PY - 2019

Y1 - 2019

N2 - The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.

AB - The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.

KW - BMW i3

KW - Electric mobility

KW - Fiat 500e

KW - Original equipment manufacturers (OEMs)

KW - Technological innovation systems (TIS)

UR - http://www.scopus.com/inward/record.url?scp=85061966482&partnerID=8YFLogxK

U2 - 10.1016/j.eist.2019.02.004

DO - 10.1016/j.eist.2019.02.004

M3 - Journal article

AN - SCOPUS:85061966482

VL - 33

SP - 45

EP - 60

JO - Environmental Innovation and Societal Transitions

JF - Environmental Innovation and Societal Transitions

SN - 2210-4224

ER -