Institut for Forretningsudvikling og Teknologi

Transformative versus conservative automotive innovation styles: Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

DOI

  • Benjamin K. Sovacool
  • Jan Christoph Rogge, Sussex University, Wissenschaftszentrum für Sozialforschung gGmbH (Social Science Research Center Berlin)
  • ,
  • Claudio Saleta, Sussex University
  • ,
  • Edward Masterson-Cox, Sussex University

The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.

OriginalsprogEngelsk
TidsskriftEnvironmental Innovation and Societal Transitions
Vol/bind33
Sider (fra-til)45-60
Antal sider16
ISSN2210-4224
DOI
StatusUdgivet - 2019

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