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Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review


We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiosity as to the causes of the slow phase. Is there a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.
StatusUdgivet - 2023

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