Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Dorrit Bøilerehauge

doi:10.1007/978-3-031-38541-4_25

Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Dorrit Bøilerehauge

Institut for Kommunikation og Kultur - Engelsk erhvervskommunikation

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

26 Downloads (Pure)

Abstract

While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.

Originalsprog	Engelsk
Titel	Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Redaktører	Nadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Antal sider	8
Udgivelsessted	Cham
Forlag	Springer
Publikationsdato	2023
Sider	269-276
ISBN (Trykt)	978-3-031-38540-7
ISBN (Elektronisk)	978-3-031-38541-4
DOI	https://doi.org/10.1007/978-3-031-38541-4_25
Status	Udgivet - 2023
Begivenhed	FACTUM23: Fashion communication: between tradition and future digital developments - Pisa, Pisa, Italien Varighed: 3 jul. 2023 → 5 jul. 2023 https://digitalfashion.ch/factum23/

Konference

Konference	FACTUM23
Lokation	Pisa
Land/Område	Italien
By	Pisa
Periode	03/07/2023 → 05/07/2023
Internetadresse	https://digitalfashion.ch/factum23/

Navn	Springer Proceedings in Business and Economics
ISSN	2198-7246

Adgang til dokumentet

10.1007/978-3-031-38541-4_25Licens: CC BY

Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of AgeForlagets udgivne version, 9,24 MBLicens: CC BY

Andre filer og links

Link to publication in Scopus

Citationsformater

Bøilerehauge, D. (2023). Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age. I N. Sabatini, T. Sádaba, A. Tosi, V. Neri, & L. Cantoni (red.), Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 (s. 269-276). Springer. https://doi.org/10.1007/978-3-031-38541-4_25

Bøilerehauge, Dorrit. / Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age. Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. red. / Nadzeya Sabatini ; Teresa Sádaba ; Alessandro Tosi ; Veronica Neri ; Lorenzo Cantoni. Cham : Springer, 2023. s. 269-276 (Springer Proceedings in Business and Economics).

@inproceedings{51dc266c140542f3ad7bf2d47a62245c,

title = "Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age",

abstract = "While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands{\textquoteright} usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management{\textquoteright}s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.",

keywords = "Fashion, Age, Aesthetics, Mature Models, Visual Communication",

author = "Dorrit B{\o}ilerehauge",

year = "2023",

doi = "10.1007/978-3-031-38541-4_25",

language = "English",

isbn = "978-3-031-38540-7",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "269--276",

editor = "Sabatini, {Nadzeya } and S{\'a}daba, {Teresa } and Tosi, {Alessandro } and { Neri}, Veronica and Cantoni, { Lorenzo }",

booktitle = "Fashion Communication in the Digital Age",

address = "Netherlands",

note = "FACTUM23 : Fashion communication: between tradition and future digital developments ; Conference date: 03-07-2023 Through 05-07-2023",

url = "https://digitalfashion.ch/factum23/",

}

Bøilerehauge, D 2023, Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age. i N Sabatini, T Sádaba, A Tosi, V Neri & L Cantoni (red), Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. Springer, Cham, Springer Proceedings in Business and Economics, s. 269-276, FACTUM23, Pisa, Italien, 03/07/2023. https://doi.org/10.1007/978-3-031-38541-4_25

Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age. / Bøilerehauge, Dorrit.
Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. red. / Nadzeya Sabatini; Teresa Sádaba; Alessandro Tosi; Veronica Neri; Lorenzo Cantoni. Cham: Springer, 2023. s. 269-276 (Springer Proceedings in Business and Economics).

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

AU - Bøilerehauge, Dorrit

PY - 2023

Y1 - 2023

N2 - While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.

AB - While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.

KW - Fashion

KW - Age

KW - Aesthetics

KW - Mature Models

KW - Visual Communication

UR - http://www.scopus.com/inward/record.url?scp=85172397039&partnerID=8YFLogxK

U2 - 10.1007/978-3-031-38541-4_25

DO - 10.1007/978-3-031-38541-4_25

M3 - Article in proceedings

SN - 978-3-031-38540-7

T3 - Springer Proceedings in Business and Economics

SP - 269

EP - 276

BT - Fashion Communication in the Digital Age

A2 - Sabatini, Nadzeya

A2 - Sádaba, Teresa

A2 - Tosi, Alessandro

A2 - Neri, Veronica

A2 - Cantoni, Lorenzo

PB - Springer

CY - Cham

T2 - FACTUM23

Y2 - 3 July 2023 through 5 July 2023

ER -

Bøilerehauge D. Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age. I Sabatini N, Sádaba T, Tosi A, Neri V, Cantoni L, red., Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023. Cham: Springer. 2023. s. 269-276. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-031-38541-4_25

Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Abstract

Konference

Adgang til dokumentet

Andre filer og links

Fingeraftryk

Citationsformater