Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskningpeer review

Abstract

We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiosity as to the causes of the slow phase. Is there a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.
OriginalsprogEngelsk
TitelFashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
RedaktørerNadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Antal sider8
UdgivelsesstedCham
ForlagSpringer
Publikationsdato2023
Sider269-276
ISBN (Trykt)978-3-031-38540-7
ISBN (Elektronisk)978-3-031-38541-4
DOI
StatusUdgivet - 2023
BegivenhedFACTUM23: Fashion communication: between tradition and future digital developments - Pisa, Pisa, Italien
Varighed: 3 jul. 20235 jul. 2023
https://digitalfashion.ch/factum23/

Konference

KonferenceFACTUM23
LokationPisa
Land/OmrådeItalien
ByPisa
Periode03/07/202305/07/2023
Internetadresse
NavnSpringer Proceedings in Business and Economics
ISSN2198-7246

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