@inproceedings{cbd8175b52a14da98833892029f3ed48,
title = "To Be Stable or Not?: Beliefs about Body Shape Malleability Influence Consumer Product Evaluation and Choice",
author = "Silvan Burri and Sascha Steinmann and Dirk Morschen",
year = "2023",
month = feb,
language = "English",
isbn = "9781713871903",
series = "AMA Educators Proceedings ",
pages = "578--581",
editor = "Nita Mashankar and Monika Lisjak",
booktitle = "AMA Winter Academic Conference 2023",
publisher = "American Marketing Association",
address = "United States",
}