The Word is Free or is it? Internal listening on internal social media during times of turbulence in a Danish hospital

Helle Eskesen Gode, Vibeke Thøis Madsen, Mona Agerholm Andersen

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

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Abstract

When organizations find themselves in a challenging and critical situation, internal listening may be a way for management and employees to maintain trust and improve engagement, and overcome worries and resistance (Sahay, 2021, Lewis, 2020). For several years, scholars have acknowledged the importance of employee voice as a driver of employee engagement (e.g. Ruck et al., 2017) but in recent years, the center of attention has moved to internal listening. Having a voice does not make sense if employees’ proposals and concerns are not listened to (Ruck, 2021).
This study explores employee communication on internal social media (ISM) in a Danish Hospital in the aftermath of the Danish nurse strike in 2021 and the COVID-19 pandemic to explore if and how ISM is useful for internal listening. Internal social (ISM) have been suggested to be a useful communication arena (Heide and Simonsson, 2011) as it can provide an arena where managers can listen to the organization (Madsen and Johansen, 2019).
Internal listening is still undertheorized (Macnamara, 2018), and researchers should direct their attention to more empirical research on how organizations may build and maintain a strategic listening focus in different contexts (Neil and Bowen, 2021). Consequently, the purpose of this study is to explore how managers and employees practice internal listening and with what consequences for the employees’ experience of psychological safety and feeling of influence in times of turbulence.
The empirical material includes communication threads on “The Word is Free”, the internal social media and semi-structured interviews with key managers and nurses in a Danish university hospital. The findings provide insights into internal listening in an organization where employees are fatigued by work overload and lack of recognition.
OriginalsprogEngelsk
Publikationsdato13 okt. 2022
Antal sider2
StatusUdgivet - 13 okt. 2022
Begivenhed9th European Communication Conference
- Aarhus University, Aarhus, Danmark
Varighed: 19 okt. 202222 okt. 2022
Konferencens nummer: 9th
https://conferences.au.dk/ecrea2022

Konference

Konference9th European Communication Conference
Nummer9th
LokationAarhus University
Land/OmrådeDanmark
ByAarhus
Periode19/10/202222/10/2022
Internetadresse

Emneord

  • Intern lytning
  • Interne sociale medier

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