The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication

Helle Eskesen Gode, Vibeke Thøis Madsen, Mona Agerholm Andersen

Publikation: KonferencebidragPaperForskningpeer review

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Abstract

Purpose – This paper explores communicative coworkership on internal social media (ISM) in a Danish hospital with the aim of showing how coworkership may contribute to creating responsible communication in a period of crisis.
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Paper type Case study
OriginalsprogEngelsk
Publikationsdatosep. 2023
Antal sider12
StatusUdgivet - sep. 2023
BegivenhedEUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress - Charles University Prague, Prag, Tjekkiet
Varighed: 20 sep. 202323 sep. 2023
Konferencens nummer: 24
https://euprera2023.com/

Konference

KonferenceEUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress
Nummer24
LokationCharles University Prague
Land/OmrådeTjekkiet
ByPrag
Periode20/09/202323/09/2023
Internetadresse

Emneord

  • Communicative coworkership
  • Internal listening
  • Employee voice
  • Internal social media
  • Responsible communication
  • Internal crisis communication

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