Abstract
Purpose – This paper explores communicative coworkership on internal social media (ISM) in a Danish hospital with the aim of showing how coworkership may contribute to creating responsible communication in a period of crisis.
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Paper type Case study
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Paper type Case study
Originalsprog | Engelsk |
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Publikationsdato | sep. 2023 |
Antal sider | 12 |
Status | Udgivet - sep. 2023 |
Begivenhed | EUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress - Charles University Prague, Prag, Tjekkiet Varighed: 20 sep. 2023 → 23 sep. 2023 Konferencens nummer: 24 https://euprera2023.com/ |
Konference
Konference | EUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress |
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Nummer | 24 |
Lokation | Charles University Prague |
Land/Område | Tjekkiet |
By | Prag |
Periode | 20/09/2023 → 23/09/2023 |
Internetadresse |
Emneord
- Communicative coworkership
- Internal listening
- Employee voice
- Internal social media
- Responsible communication
- Internal crisis communication