The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions

TY - GEN

T1 - The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions

AU - Steinmann, Sascha

AU - Rollin, Robér

AU - Schramm-Klein, Hanna

AU - Mau, Gunnar

AU - Wagner, Gerhard

PY - 2016

Y1 - 2016

N2 - In the past years a huge market for mobile applications has evolved and it is to be expected that this market will considerably grow in the future. Within this market mobile gaming apps are the most important category. Mobile games have accounted for 30.9% of the mobile content market in the U.S. in 2015. Given this enormous potential of mobile gaming apps it is interesting that little is known about the crucial success factors for mobile games. In this paper we investigate the impact of the icon color contrast (analogous contrast vs. complementary contrast, and of the predominant primary icon color (yellow vs. red vs. blue) on user-related outcome variables. The results reveal that an analogous color contrast positively influences the users’ experienced emotions, attitude towards the icon, icon personality, and download intention and that these variables are not affected by the predominant primary color of the icon.

AB - In the past years a huge market for mobile applications has evolved and it is to be expected that this market will considerably grow in the future. Within this market mobile gaming apps are the most important category. Mobile games have accounted for 30.9% of the mobile content market in the U.S. in 2015. Given this enormous potential of mobile gaming apps it is interesting that little is known about the crucial success factors for mobile games. In this paper we investigate the impact of the icon color contrast (analogous contrast vs. complementary contrast, and of the predominant primary icon color (yellow vs. red vs. blue) on user-related outcome variables. The results reveal that an analogous color contrast positively influences the users’ experienced emotions, attitude towards the icon, icon personality, and download intention and that these variables are not affected by the predominant primary color of the icon.

KW - Attitude

KW - Download intention

KW - Emotion

KW - Icon color contrast

KW - Mobile gaming apps

KW - Predominant primary icon color

M3 - Article in proceedings

BT - 2016 International Conference on Information Systems, ICIS 2016

ER -