The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Sascha Steinmann; Katharina Maria Fonferek; Hanna Schramm-Klein

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Sascha Steinmann, Katharina Maria Fonferek, Hanna Schramm-Klein

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

2 Citationer (Scopus)

Abstract

We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.

Originalsprog	Engelsk
Titel	Advances in Research on National Brand & Private Label Marketing
Antal sider	7
Vol/bind	5th
Udgivelsessted	Barcelona
Forlag	Springer
Publikationsdato	2018
Sider	143-149
Status	Udgivet - 2018

Citationsformater

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The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing. / Steinmann, Sascha; Fonferek, Katharina Maria; Schramm-Klein, Hanna.
Advances in Research on National Brand & Private Label Marketing. Bind 5th Barcelona: Springer, 2018. s. 143-149.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

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AU - Fonferek, Katharina Maria

AU - Schramm-Klein, Hanna

PY - 2018

Y1 - 2018

N2 - We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.

AB - We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.

M3 - Book chapter

VL - 5th

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EP - 149

BT - Advances in Research on National Brand & Private Label Marketing

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The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Abstract

Fingeraftryk

Citationsformater