The Impact of Health Warnings on Children’s Consumption Decisions

Gunnar Mau; Celina  Steffen; Hanna Schramm-Klein; Sascha Steinmann

The Impact of Health Warnings on Children’s Consumption Decisions

Gunnar Mau, Celina Steffen, Hanna Schramm-Klein, Sascha Steinmann

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Advances in Advertising Research : Current Insights and Future Trends
Redaktører	Tobias Langner, Martin Eisend, Shintaro Okazaki
Antal sider	12
Vol/bind	3
Forlag	Springer Gabler
Publikationsdato	2012
Sider	159-170
Status	Udgivet - 2012

Citationsformater

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title = "The Impact of Health Warnings on Children{\textquoteright}s Consumption Decisions",

author = "Gunnar Mau and Celina Steffen and Hanna Schramm-Klein and Sascha Steinmann",

year = "2012",

language = "English",

volume = "3",

pages = "159--170",

editor = "Langner, {Tobias } and Martin Eisend and Shintaro Okazaki",

booktitle = "Advances in Advertising Research",

publisher = "Springer Gabler",

}

The Impact of Health Warnings on Children’s Consumption Decisions. / Mau, Gunnar; Steffen, Celina ; Schramm-Klein, Hanna et al.
Advances in Advertising Research: Current Insights and Future Trends. red. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Bind 3 Springer Gabler, 2012. s. 159-170.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review