The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Sascha Steinmann; Amelie Winters; Gunnar Mau; Hanna Schramm-Klein

The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Sascha Steinmann, Amelie Winters, Gunnar Mau, Hanna Schramm-Klein

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

1 Citationer (Scopus)

Abstract

The purpose of the present paper is to investigate if there is any effect between the depletion of self-regulatory resources during the product selection when shopping for groceries and subsequent food consumption. More precisely, we propose that consumers who have to self-regulate in purchasing decisions because of their desire to keep their basket balanced with unhealthy and healthy food deplete their self-regulatory resources and that this will lead to an increase of the amount of subsequent consumed food. The findings of two laboratory experiments indicate that the amount of consumed food increases due to the depletion of self-regulatory resources and that this effect is moderated by the attitude towards healthy eating. If consumers were offered healthy food in addition to the unhealthy food for subsequent consumption, consumers were more likely to chose the healthy option after self-regulation.

Originalsprog	Engelsk
Titel	Advances in National Brand and Private Label Marketing
Antal sider	7
Vol/bind	6th
Udgivelsessted	Barcelona
Forlag	Springer
Publikationsdato	2019
Sider	114-120
Status	Udgivet - 2019
Udgivet eksternt	Ja

Citationsformater

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The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food. / Steinmann, Sascha; Winters, Amelie; Mau, Gunnar et al.
Advances in National Brand and Private Label Marketing. Bind 6th Barcelona: Springer, 2019. s. 114-120.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

AU - Steinmann, Sascha

AU - Winters, Amelie

AU - Mau, Gunnar

AU - Schramm-Klein, Hanna

PY - 2019

Y1 - 2019

N2 - The purpose of the present paper is to investigate if there is any effect between the depletion of self-regulatory resources during the product selection when shopping for groceries and subsequent food consumption. More precisely, we propose that consumers who have to self-regulate in purchasing decisions because of their desire to keep their basket balanced with unhealthy and healthy food deplete their self-regulatory resources and that this will lead to an increase of the amount of subsequent consumed food. The findings of two laboratory experiments indicate that the amount of consumed food increases due to the depletion of self-regulatory resources and that this effect is moderated by the attitude towards healthy eating. If consumers were offered healthy food in addition to the unhealthy food for subsequent consumption, consumers were more likely to chose the healthy option after self-regulation.

AB - The purpose of the present paper is to investigate if there is any effect between the depletion of self-regulatory resources during the product selection when shopping for groceries and subsequent food consumption. More precisely, we propose that consumers who have to self-regulate in purchasing decisions because of their desire to keep their basket balanced with unhealthy and healthy food deplete their self-regulatory resources and that this will lead to an increase of the amount of subsequent consumed food. The findings of two laboratory experiments indicate that the amount of consumed food increases due to the depletion of self-regulatory resources and that this effect is moderated by the attitude towards healthy eating. If consumers were offered healthy food in addition to the unhealthy food for subsequent consumption, consumers were more likely to chose the healthy option after self-regulation.

M3 - Book chapter

VL - 6th

SP - 114

EP - 120

BT - Advances in National Brand and Private Label Marketing

PB - Springer

CY - Barcelona

ER -

The Impact of Consumer Self-Regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Abstract

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Citationsformater