The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2012
    Antal sider18
    StatusUdgivet - 2012
    BegivenhedConference on Corporate Communication 2012 - Baruch College, New York, USA
    Varighed: 5 jun. 20128 jun. 2012

    Konference

    KonferenceConference on Corporate Communication 2012
    LokationBaruch College
    Land/OmrådeUSA
    ByNew York
    Periode05/06/201208/06/2012

    Emneord

    • Identification strategies
    • Semiotic modes
    • Multimodal interplay
    • Corporate communication

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