The Digital Symbolic Legacy of the Russia 2018 FIFA World Cup in Times of ‘Plague’ and War

TY - CHAP

T1 - The Digital Symbolic Legacy of the Russia 2018 FIFA World Cup in Times of ‘Plague’ and War

AU - Kazakov, Vitaly

PY - 2024/11/29

Y1 - 2024/11/29

N2 - This chapter questions the stability of ‘collective memory’ of global media. Using the case of social media responses to Fédération Internationale de Football Association's (FIFA's) official Russian 2018 World Cup documentary, the chapter finds that public memory of this World Cup is made up of complex webs of often competing narratives and viewpoints which evolve with time. Intervening developments like geopolitical crises serve as a prism that fractures people's reflections and prompts new interpretations. Online engagement with the Russian 2018 World Cup's legacy has been diverse and heterogeneous, noting signs of simultaneously lasting ‘soft power’ and ‘soft disempowerment’ effects.

AB - This chapter questions the stability of ‘collective memory’ of global media. Using the case of social media responses to Fédération Internationale de Football Association's (FIFA's) official Russian 2018 World Cup documentary, the chapter finds that public memory of this World Cup is made up of complex webs of often competing narratives and viewpoints which evolve with time. Intervening developments like geopolitical crises serve as a prism that fractures people's reflections and prompts new interpretations. Online engagement with the Russian 2018 World Cup's legacy has been diverse and heterogeneous, noting signs of simultaneously lasting ‘soft power’ and ‘soft disempowerment’ effects.

U2 - 10.4324/9781003473671-32

DO - 10.4324/9781003473671-32

M3 - Book chapter

SN - 9781032753645

SN - 9781032753690

SP - 234

EP - 241

BT - The Geopolitical Economy of Football

A2 - Chadwick, Simon

A2 - Widdop, Paul

A2 - Goldman, Michael M

PB - Routledge

CY - Abingdon

ER -