TY - JOUR

T1 - The adoption of electric motorcycles

T2 - A survey of public perception in Indonesia

AU - Murtiningrum, Angela Dianita

AU - Darmawan, Agus

AU - Wong, Hartanto

PY - 2022/12

Y1 - 2022/12

N2 - The growing demand for private vehicles associated with the rise in the number of middle-income consumers in Indonesia has led to an enormous energy demand and high-level CO2 emissions. In order to increase the sustainability in the transportation sector, the Indonesian government has given special attention to electric vehicles as key future solutions to achieve clean and green transport and to improve energy supply security. This paper aims to investigate public perception in relation to the adoption of electric motorcycles (EMs) in Indonesia. We conduct a survey involving 514 participants and find that only 36% of participants agree to adopt EMs as their next motorcycle, and 40% are still in doubt (i.e. neutral). To identify factors influencing EMs adoption, we expand the Theory of Planned Behaviour (TPB) model and analyse the data collected using Partial-Least Squares Structural Equation Modelling (PLS-SEM). The findings show that an adequate perception of EMs, environmental benefits, economic benefits, and incentive policies positively affect the attitude toward the adoption of EMs, which reinforce the results of the previous studies. However, perceived cost and perceived risks appear to be insignificantly influential in our study. Furthermore, factors related to high-behavioural control and support from relatives and closest people are shown to significantly affect the adoption of EMs. This paper also presents the acceptable price range of EMs and the optimal price point (OPP) for segments differentiated by monthly income. All these findings provide valuable insights for the different stakeholders interested in enhancing the adoption of EMs in Indonesia.

AB - The growing demand for private vehicles associated with the rise in the number of middle-income consumers in Indonesia has led to an enormous energy demand and high-level CO2 emissions. In order to increase the sustainability in the transportation sector, the Indonesian government has given special attention to electric vehicles as key future solutions to achieve clean and green transport and to improve energy supply security. This paper aims to investigate public perception in relation to the adoption of electric motorcycles (EMs) in Indonesia. We conduct a survey involving 514 participants and find that only 36% of participants agree to adopt EMs as their next motorcycle, and 40% are still in doubt (i.e. neutral). To identify factors influencing EMs adoption, we expand the Theory of Planned Behaviour (TPB) model and analyse the data collected using Partial-Least Squares Structural Equation Modelling (PLS-SEM). The findings show that an adequate perception of EMs, environmental benefits, economic benefits, and incentive policies positively affect the attitude toward the adoption of EMs, which reinforce the results of the previous studies. However, perceived cost and perceived risks appear to be insignificantly influential in our study. Furthermore, factors related to high-behavioural control and support from relatives and closest people are shown to significantly affect the adoption of EMs. This paper also presents the acceptable price range of EMs and the optimal price point (OPP) for segments differentiated by monthly income. All these findings provide valuable insights for the different stakeholders interested in enhancing the adoption of EMs in Indonesia.

KW - Electric vehicle

KW - Adoption

KW - Structural equation modelling

KW - Theory of planned behaviour

KW - Price sensitivity meter

U2 - 10.1016/j.jclepro.2022.134737

DO - 10.1016/j.jclepro.2022.134737

M3 - Journal article

VL - 379

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

IS - Part 2

M1 - 134737

ER -