TY - GEN

T1 - Tensions in the Assessment of Servitization Success - A Conceptual Approach

AU - Madsen, Michael Engkær Engsig

AU - Goduscheit, René Chester

N1 - Conference code: 22

PY - 2021/9

Y1 - 2021/9

N2 - This paper identifies a fundamental ambiguity in the definitions of servitization and, consequently, the perception of servitization success. The aim is to discuss paradoxes emerging from such diverse perception, and illuminate the external and internal tensions resulting from the paradoxes. The paper seeks to establish a more profound understanding of the servitization concept, and to shed light on the definitional diversities to promote coherence within future research.To map the existing perspectives of servitization success, a systematic literature review unfolds a fine-grained theoretical discussion. The paper conducts a typology- based conceptualization to embrace prior studies on the construct ́success ́ in relation to definitional differences. The study conceptualizes new approaches to understand servitization success. The novelty is the revised methodological view of servitization success emerging from the identified definitions, which has the potential to inform future studies.

AB - This paper identifies a fundamental ambiguity in the definitions of servitization and, consequently, the perception of servitization success. The aim is to discuss paradoxes emerging from such diverse perception, and illuminate the external and internal tensions resulting from the paradoxes. The paper seeks to establish a more profound understanding of the servitization concept, and to shed light on the definitional diversities to promote coherence within future research.To map the existing perspectives of servitization success, a systematic literature review unfolds a fine-grained theoretical discussion. The paper conducts a typology- based conceptualization to embrace prior studies on the construct ́success ́ in relation to definitional differences. The study conceptualizes new approaches to understand servitization success. The novelty is the revised methodological view of servitization success emerging from the identified definitions, which has the potential to inform future studies.

KW - Servitization

KW - Succes

KW - Tensions

KW - Paradokser

KW - Servitization

KW - Success

KW - Operationalization

KW - Tensions

KW - Paradoxes

UR - https://www.researchgate.net/publication/354551864_Tensions_in_the_Assessment_of_Servitization_Success_-_A_Conceptual_Approach

M3 - Article in proceedings

SP - 315

EP - 326

BT - Proceedings of the 22nd International CINet Conference

PB - Continuous Innovation Network

T2 - 22nd International CINet Conference

Y2 - 13 September 2021 through 15 September 2021

ER -