In Denmark (like in many other countries) there is a fierce debate these years in both mass media and in the social media regarding children and young people's use of media (smartphone, tablet and computer). The debate is polarized; on the one side there is debaters, opinion makers and self-appointed experts while on the other side there is media researchers. It runs in both mass media and in social media as well as in meetings, seminars and festivals. Using a systems theoretical angle this paper will analyze such kinds of debates. The questions are 1) why researchers are not taken more seriously, why their views are neglected and criticized? 2) what part does moral plays in modern society and in such debates? 3) How and why does the mass media act as they do e.g. often listen more to the, opinion makers and self-appointed experts than to the researchers? 4) What is the role of the so-called social media? And last 5) Is the debates best understood as conflicts?