Subliminal Semantic Number Processing on Smartphones

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DOI

  • Charlie Pinder, University of Birmingham
  • ,
  • Jo Vermeulen
  • ,
  • Benjamin R. Cowan, University College Dublin, Dublin

One potential method of improving the efficiency of human-computer interaction is to display information subliminally. Such information cannot be recalled consciously, but has some impact on the perceiver. However, it is not yet clear whether people can extract meaning from subliminal presentation of information in mobile contexts. We therefore explored subliminal semantic priming on smartphones. This builds on mixed evidence for subliminal priming across HCI in general, and mixed evidence for the effect of subliminal affective priming on smartphones. Our semi-controlled experiment (n=103) investigated subliminal processing of numerical information on smartphones. We found evidence that concealed transfer of information is possible to a very limited extent, but little evidence of a semantic effect. Overall, the impact is effectively negligible for practical applications. We discuss the implications of our results for real-world deployments and outline future research themes as HCI moves beyond mobile.

OriginalsprogEngelsk
TitelMobileHCI 2018 - Beyond Mobile : The Next 20 Years - 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, Conference Proceedings
RedaktørerLynne Bailie , Nuria Oliver
Antal sider13
ForlagAssociation for Computing Machinery
Udgivelsesår3 sep. 2018
Sider24:1-24:13
Artikelnummera24
ISBN (trykt)978-1-4503-5898-9
ISBN (Elektronisk)9781450358989
DOI
StatusUdgivet - 3 sep. 2018
Begivenhed20th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2018 - Barcelona, Spanien
Varighed: 3 sep. 20186 sep. 2018

Konference

Konference20th International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2018
LandSpanien
ByBarcelona
Periode03/09/201806/09/2018
SponsorACM Special Interest Group on Computer-Human Interaction (SIGCHI)
SerietitelMobileHCI '18

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