Structuring latent consumer needs using LISREL

Bidragets oversatte titel: Structuring latent consumer needs using LISREL

Hans Jørn Juhl, Carsten Stig Poulsen, Kai Kristensen, Anne B. Bech, Erling Engelund

Publikation: Working paper/Preprint Working paperForskning

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Abstract

Executive summary A LISREL (Linear Structural Relationships) model is formulated according to the hierarchical division of customer needs presented in the literature on Quality Function Deployment (QFD). The purpose is to evaluate the relative importance of first-hand impression and taste experience as regards food products. The empirical illustration is due to a cooperation with a Danish butter cookie company but the authors opinion is that the model has a much wider application which supported by the fact that a similar structure has been found in a dataset on peas.
Bidragets oversatte titelStructuring latent consumer needs using LISREL
OriginalsprogEngelsk
StatusUdgivet - 1995

Emneord

  • HHÅ forskning
  • Forbrugeradfærd
  • Fødevarer
  • Undersøgelsesmetoder
  • Markedsanalyse
  • Quality function deployment
  • MAPP

Citationsformater