Institut for Forretningsudvikling og Teknologi

Strategic initiative portfolios: How to manage strategic challenges better than one at a time

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  • Sven Kunisch
  • Thomas Keil, Physik-Institut, Universitat Zürich-Irchel
  • ,
  • Michael Boppel, Universitat St. Gallen
  • ,
  • Christoph Lechner, Universitat St. Gallen

In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.

OriginalsprogEngelsk
TidsskriftBusiness Horizons
Vol/bind62
Nummer4
Sider (fra-til)529-537
Antal sider9
ISSN0007-6813
DOI
StatusUdgivet - jul. 2019

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