Social Media Management and Coordination: from crossing boundaries to expected interfaces

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This paper explores how coordination processes related to social media unfold in the shadow of coordination habits in organizations. How can we rethink coordination in the context of social media when actors that are not normally a part of the organization or part of the activity is enabled by social media platforms? To examine this, we conducted interviews that focus on coordination of influencers on social media platforms and made online observations of this activity on Instagram for three organizations. We found three different joint field configurations related to social media interfaces between the company and social media influencers. These joint field configurations were labelled as Representation, Displacement and Parallel. We add the notion of technological boundary spanners, and information flow between the human and boundary spanning technologies. The technological boundary spanners are easily overlooked, but necessary for understanding social media management issue and emerging skills and mindsets related to managing social technical systems at the interfaces between the company and the socialmediaverse.
Udgivelsesår3 aug. 2018
Antal sider9
StatusUdgivet - 3 aug. 2018
BegivenhedIRIS/SCIS Conference 2018. IRIS41/SCIS9: Digital adaptation, disruption and survival - Odder, Danmark
Varighed: 5 aug. 20188 aug. 2018
Konferencens nummer: 41/9


KonferenceIRIS/SCIS Conference 2018. IRIS41/SCIS9

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