Institut for Forretningsudvikling og Teknologi

Sensing Multi Business Model Innovation via advanced sensor technology

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The ability to innovate Business Models (BM) and do Multi Business Model Innovation (MBMI) has become more complicated today but a very hot topic in many business and even also for governments. BM´s lifetime are becoming shorter and shorter. BM´s are changing typologies and a larger part are becoming disruptive. Danish Government e.g. already in 2017 formed a disruption council - as a reflection on this evolvement - which primary task was to discuss, analyze and come up with proposals to how business and society should prepare for future MBMI, disruptive BM´s and Business Model Ecosystems (BMES) [1][2][3][4][6][7][16].
Sensing BM´s seems to hold some solutions to meet this development. The academic classification of Sensing BM and Sensing MBMI have until now been very fragmented defined. Sensing BM and MBMI have further not been defined and compared to other types of BM´s and Business Model Innovation (BMI). Several businesses believe they innovate sensing BM´s (SBM), Industrial 4.0 are approaching “Global Manufuture” - but are challenge on how to classify SBM and SBMI.
The paper address - when can a BM be classified as being a SBM. In relation to this topic - When can a business be classified as doing SBMI. The aim of the paper is:
1)- to add to the development of conceptual framework models and typologies [10][11][12] for classifying SBM´s and disruptive, radical and incremental SBM´s and SBMIs.
2)- to add to the development of a MBMI framework and language using advanced sensor and wireless technologies
The preliminary research was supported by a BM and BMI framework [29] combined with advanced sensing technology, enabling researchers to observe and do experiments with SBM´s and SBMI.
TidsskriftNordic and Baltic Journal of Information and Communications Technologies
StatusUdgivet - 2018


  • Sensing Business Models, Sensing Business Model Innovation, Sensor Technology, Digitalization of Business Models and Business Model Innovation

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